KELLOGG’S Fruits & Cream will no longer be selling its fruit-based products in the United States, the company said in a statement Tuesday.
The change is effective as of Friday, with the company announcing the news via its website.
Kellogg’s announced in August that it would cease sales of its fruit products to customers in the U.S.
The company will also no longer provide nutritional information for its products in stores.
The announcement comes as a result of the “unprecedented increase in obesity rates in the US,” the company added.
The decision comes amid growing concerns about the health of the country’s growing obesity rate, and the nation’s overall lack of access to healthy foods.
Keller Foods, which includes Kelloggs’ KFC, Pizza Hut, KFC and Popeyes, has said it will cease serving fruit in its stores and that customers will be able to choose to continue using the products.
“Today we are taking this step to preserve our products, and to provide consumers with an opportunity to choose what they enjoy and enjoy the health benefits of,” Kellogg said in the statement.
“This is an important decision that will help us continue to focus on our core mission of providing delicious, nutritious food that meets the health needs of our customers, our employees and our community,” Kellog’s added.